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The Smell of Fear

Monday, October 29, 2018 12:04 PM | Anonymous member (Administrator)

I read the headline and almost laughed out loud, 'Psychologically scarred' millennials are killing countless industries from napkins to Applebee's'

Hooters has struggled to win over millennials for some time now. In 2012, the chain attempted to revamp its image with updated decor and new menu items to attract more millennial and female customers.I say almost because it really wasn't funny. The basic premise of the article is that, "Millennials' preferences are killing dozens of industries." Throughout the article Babyboomers are quoted as having some sort of insight into the minds of consumers under the age of 40.

I see the complaint not as a lack of engagement, but more of a lack of conformity. More importantly it's a failure on the part of the indusries mentioned to recognize the changing tastes and values of this growing market segment. It reminds me of the lament voiced by the head of the IT department for a large Jacksonville employer, "The users are implementing!". 

Change is inevitable, in fact, the pace of change is increasing every day. Owners of traditional businesses have a choice, change or die. 

PhotoHooters has struggled to win over millennials. In 2012, the chain attempted to revamp its image with updated decor and new menu items to attract more millennial and female customers. 


Comments

  • Monday, October 29, 2018 1:06 PM | Anonymous member
    Correct. It's not the millenials who are "killing countless industries." It is the lack of awareness on the part of those industries to become more sensitive to their customers. Continuing to do the same thing you've always done with a "one size fits all" attitude is economic suicide.
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